Software is the New Rock and Roll
Written 2 years ago

There are as many startups being made by 20-somethings hidden in garages as teenage rock bands playing in obscure basements. Identifiable with weird countercultural names (think: U2 or YouTube), these kind of endeavors can go from a bunch of founders into a large organization if they’re lucky enough to get a record or a venture capital deal (these are different names for a same 1-in-10-chance-for-20X-ROI kind of investment).
The thing is, rock and roll had its moment of truth back in the 60’s and was the main voice for change your mom and dad had. But now the bells for revolution are ringing all over the fiber optics of the world. Because both scenes share the same dialectical origins:
Just like in the Mozart days orchestras played only for kings; there used to be a “world with five computers” serving only the needs of governments. But the disruption of radio and vinyl empowered the influence of music, making it reach its climax when the first generation that stood up for its own rights appeared. Quite in the very same way the transistor pandemic of the last decades spurred the appearance of brilliant minds that are now setting the musts and must-nots for the future.
And maybe (just maybe), even the Googles and Twitters might as well be the Beatles and Stones of today’s abstact and digital generation.


Argentine born entrepreneur, passionate about technology and robots in particular. Pioneered the game development scene in Buenos Aires. Currently leading Popego, an innovative software company that's building meaning with code and guts.



